Singaporeans are highest digital consumers in SEA

Singapore had the highest level of Internet penetration across the South-East Asia region, according to a survey conducted by Nielsen. -- ST PHOTO: JOSEPH NAIR

SINGAPOREANS just can't seem to get enough of digital devices and the Internet, according to a report released by Nielsen on Monday.

The report is a pre-release of data from the research company's inaugural South-east Asia Digital Consumer Report.

It showed that: 

-85 per cent of digital consumers in Singapore own an Internet-capable mobile phone
-23 per cent of Singaporean Internet users have a tablet computer in their home
-Social media platforms are growing in popularity and 85 per cent of Singaporeans report accessing social media sites, many to connect or engage with brands and companies (69 per cent).

The research company also found that Singapore has the highest level of Internet penetration across South-East Asia (SEA).

Two thirds of Singapore's population aged 15+ (67 per cent) now use the Internet, 29 points higher than the SEA regional average of 38 per cent.

'While Singaporeans still largely access the Internet via PCs, the growing popularity of connected devices such as the iPhone and iPad and increasing availability of cheaper mobile Internet price plans is paving the way for growth in mobile and tablet Internet usage in the future,' said Rebecca Tan, Managing Director at Nielsen.