Thursday, May 10, 2012

'Super Cool Bra' cool the breasts

Triumph International Japan campaign models Ayana Kaneda (left) and Misaki Tanabe display the 'Super Cool Bra' at the company's headquarters in Tokyo on May 9, 2012. -- PHOTO: AFP

TOKYO (AFP) - A bra with built-in ice packs, a wind chime and a sprig of mint that was unveiled in Japan on Wednesday is promising to keep women cool this summer.

In a nearly-naked publicity stunt, underwear firm Triumph Japan had models parading around showing off its 'Super Cool Bra', featuring what appears to be a pair of small fish tanks encompassing the breasts.
These cups are filled with a gel that remains soft and supple even when frozen, giving the wearer 'a cool sensation against her skin', the company said in a statement.
A traditional Japanese wind chime - and a mint leaf - dangle between the cups giving an impression of cooling 'by way of its refreshing fragrance and sound'.

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