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Tuesday, August 30, 2011

MTV music awards gets record 12.4 million viewers


From left, Ronnie Ortiz-Magro, Vinny Guadagnino, Sammi Giancola, Deena Nicole Cortese, Paul 'DJ Pauly D' DelVecchio, Jenni 'Jwoww' Farley and Nicole 'Snooki' Polizzi, of the cast of 'Jersey Shore,' arrive at the MTV Video Music Awards on Sunday Aug. 28, 2011, in Los Angeles. -- PHOTO: AP

LOS ANGELES (REUTERS) - The buzz-heavy 2011 Video Music Awards scored the biggest audience in MTV's history, MTV said on Monday.

Selena Gomez arrives at the MTV Video Music Awards on Sunday Aug. 28, 2011, in Los Angeles. -- PHOTO: AP


MTV, owned by Viacom, said that a record-breaking 12.4 million people watched Sunday's live performance and awards ceremony from Los Angeles, where Beyonce revealed she was pregnant with her first child, Lady Gaga appeared in drag, and the late British singer Amy Winehouse was remembered in a moving tribute.
Last year's MTV Video Music Awards ceremony - where Gaga appeared in a dress made of raw meat - drew 11.4 million viewers - the biggest audience since 2002.
MTV said that 8.5 million of those watching Sunday's show were 12-34 year-olds, making it the most watched telecast of all time in that age group. Katy Perry and Adele were the biggest winners, taking home three awards each, but it was Beyonce who was the story of the night.



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