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Sunday, March 6, 2011

Lady Gaga eyes legal action over breast milk ice cream


Lawyers for US pop icon Lady Gaga have threatened legal proceedings against the makers of breast milk ice cream named 'Baby Gaga', according to papers seen by AFP on Saturday. -- PHOTO: AFP

LONDON - LAWYERS for US pop icon Lady Gaga have threatened legal proceedings against the makers of breast milk ice cream named 'Baby Gaga', according to papers seen by AFP on Saturday.

The New York singer's lawyers have given the manufacturers Wednesday to change the name 'if you wish to avoid proceedings for trade mark infringement and passing off', according to a letter addressed to London restaurant The Icecreamists Limited.

The cafe in the trendy Covent Garden district must also 'cease and desist from in any other way associating with Lady Gaga any ice cream you are offering,' said the letter from law firm Mishcon de Reya.
The letter accuses The Icecreamists of 'taking unfair advantage of, and riding on the coattails of' Lady Gaga's trademarks in a manner that is 'deliberately provocative and, to many people, nausea-inducing'.

The ice cream has proved a big hit, with the first batch sold out within days of going on sale. It is made with milk expressed by 15 women who replied to an advertisement posted on an online mothers' forum.

But it is now off the menu after Westminster City Council, the local authority, seized the ice cream for health and safety checks. -- AFP



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