Triumph International Japan campaign models Ayana Kaneda (left) and Misaki Tanabe display the 'Super Cool Bra' at the company's headquarters in Tokyo on May 9, 2012. -- PHOTO: AFP
TOKYO (AFP) - A bra with built-in ice packs, a wind chime and a sprig of mint that was unveiled in Japan on Wednesday is promising to keep women cool this summer.
In a nearly-naked publicity stunt, underwear firm Triumph Japan had models parading around showing off its 'Super Cool Bra', featuring what appears to be a pair of small fish tanks encompassing the breasts.
These cups are filled with a gel that remains soft and supple even when frozen, giving the wearer 'a cool sensation against her skin', the company said in a statement.
A traditional Japanese wind chime - and a mint leaf - dangle between the cups giving an impression of cooling 'by way of its refreshing fragrance and sound'.
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