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Saturday, February 28, 2009

Hotel occupancy plunges

HOTELS bore the brunt of the impact from a steep slide in tourist arrivals last month, with average occupancy tumbling to the 60 per cent mark - the lowest level since the 2003 Sars outbreak.

Average hotel room rates, which had been on the uptrend for the past two years, also took a beating, and are now at levels not seen since 2007.

The cause of the fallout: A 12.9 per cent drop in tourist arrivals for January compared to the same month last year.

In all, Singapore saw just 771,000 visitors last month, compared to 883,000 in January last year.

Visitor numbers from all but four of Singapore's top 15 markets fell, with Indonesia - the Republic's best 'customer' - dropping 24 per cent.

The only ones that grew were Vietnam, Hong Kong, the Philippines and Germany.

The Singapore Tourism Board (STB) said the overall decrease was due to the 'impact of the current global economic slowdown on consumer sentiments and discretionary spending'.

January's fall was swift but not unexpected. Though Singapore had been bracing itself for the impact of the global recession on tourism, numbers had been falling since last June, sparked by what STB referred to as 'challenging global economic environment'.

As a result, expectations for a record-breaking year fell meekly by the wayside in July, and last month, the STB predicted that the number of visitors to Singapore this year will drop to 2005 and 2006 levels of between nine million and 9.5 million.

Hoteliers interviewed said that things might get worse. Grand Mercure Roxy's general manager Kevin Bossino said the real test will come in March and April, when business travel usually picks up.

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