SAN FRANCISCO - THE notoriously fragmented porn industry is uniting to expose Internet Age pirates threatening its survival. Studios in the United States have begun collaborating on lawsuits targeting people who share digitised adult videos through peer-to-peer networks and are exploring technology tools to automatic-ally track and protect copyrighted material online.
Production company Pink Visual is rallying dozens of adult entertainment studio operators to a 'content protection retreat' in Arizona next month for training in ways to combat piracy and defend intellectual property.
'We joke that we can't agree on where to go for lunch, but this is getting big and we are ready to put aside the egos and sit down to work together on solutions,' said the head of Lightspeed studio, Mr Steve Lightspeed.
Internet technology that started as a boon for porn producers by allowing videos or images to be discreetly viewed on home computers has turned against the adult industry, according to Pink president Allison Vivas.
'People were willing back then to pay top dollar for porn, but now it looks like the majority of users think adult content is free,' Ms Vivas said. 'That is a huge shift in just a few years.'
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